The Big Empty: Featurelessness as a Feature
If you search 'landscape photography' in your favourite search engine, the image results are universally magnificent: soaring peaks kissed by warm early morning sun, deep valleys…
JAKE LUNNISS
I'm a product marketer based in SW Victoria.
I also photograph things, lift things, make things out of wood, write things, and read things.
This is my sandcastle. My corner of the internet. Welcome.
HELLO THERE
Hello and welcome to my corner of the internet. The question “What do you do?” is inevitably answered with what you do for money. But we all do far more than just that.
BLOG
These are some of my latest thoughts.
- Reading ·
Read: On Photography
The vast majority of books on photography are actually books about cameras. Or, rather, how to use a camera. And they are, without exception, not interesting.…
- Working ·
Clear Email Copy Writing Trumps Clever – 6 Examples
Talking about writing subject lines in a 2018 email, Ramit Sethi wrote: Be clear, not clever. A subject line like “Hey” or “Critical mistake” is clever.…
“The Knackery”
Probably Warrnambool's largest single employer (other than the council - this is Australia, after all. Three cheers for big-government) is Midfield, one of Australia's "most successful…
Please Don’t Climb Uluru
100 years of history summed up in a single paragraph: the Anangu people are the traditional - and current - owners of Uluru and the land…
- Working ·
Why I stopped recommending Infusionsoft (Do NOT buy Infusionsoft/Keap Max Classic)
Do NOT buy Infusionsoft TL;DW? For years I sold Infusionsoft (now "Keap Max Classic") and helped over 1000 small businesses around the world implement it. Now…