SWOT Analysis – the best framework for growth?
July 23, 2020
The humble SWOT analysis is one of the most powerful tools we have to create a well thought out strategic development plan for a business.
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Digital Transformation, Without The Mistakes
Hi, my name’s Jake. I’m an independent Digital Transformation consultant. Read more about that here. I help small to medium businesses with everything digital: from analysis and strategy through to implementations of marketing campaigns, web presence overhauls, and systemising operations with CRM and Automation.
Clear Email Copy Writing Trumps Clever – 6 Examples
July 22, 2020
Talking about writing subject lines in a 2018 email, Ramit Sethi wrote: Be clear, not clever. A subject line like “Hey” or “Critical mistake” is
Top 5 Privacy Focused Alternatives to Gmail
June 22, 2020
This article is about finding privacy focused alternatives to gmail. Gmail came on the scene way back in 2004, and changed the game as far
Marketing Tactics I’m Proud Of #1
June 18, 2020
I began this with the intention of it being a mega post, but I started procrastinating on it not being good enough, and it languised
The Cure for Inbox Overload
June 17, 2020
This is a short post about HEY. Starting with facebook and youtube… A while ago I had a social media meltdown of sorts. I did
Zettelkasten for Beginners
June 9, 2020
If you’re reading this, then chances are extremely high that you’ve already heard of Zettelkasten. But just in case you haven’t, Zettelkasten is a personal
Show Don’t Tell in Consulting
May 21, 2020
There’s a meme I saw years ago which made me chuckle enough that I still remember it. The caption read: Consulting: if you can’t be
Making Mistakes
May 19, 2020
Having been in this game for nearly a decade (lordy, typing that makes me feel old), I’ve seen a few screw ups. Some of them
Developing a Marketing Message (Real World Example)
May 18, 2020
A friend of mine has struggled to get their yoga studio moving, and so I "offered" (i.e. insisted forcefully) to help craft a message that
How We Manage Projects
April 22, 2020
When I co-founded Benelds in 2013 I’d had extremely limited experience as a Project Manager. And when it was just Christie my co-founder and myself,