SWOT Analysis – the best framework for growth?

The humble SWOT analysis is one of the most powerful tools we have to create a well thought out strategic development plan for a business. Combined with a MOST analysis and/or a Boston Box, PESTLE or even Porter’s Five Forces framework the business analyst can provide robust recommendations on potential growth for any kind of business organisation.

SWOT Analysis Example
Credit: Gamestorming

What is a SWOT analysis?

Essentially the SWOT analysis enables you to objectively assess your business's current position, where you could go, what's currently limiting this, and what could limit it further.

References

More information about SWOT and the other techniques mentioned can be found the business analyst bible, "BABOK" by the IIBA, and "Business Analysis Techniques" by Cradle et. al.

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