Of course, in real life, it didn’t stay like this for long. As soon as revenue from memberships surpassed one-to-one customers, he stopped it entirely and poured himself into the membership.
He also stopped shipping physical products.
This gave him time to double down on his annual camps, which became biannual and doubled in size. His membership grew to around 400 active members at any one time.
From a lumpy but decent income to $15600 every month, reliably, for a husband-and-wife team.