If you’re an ecommerce business in Australia, chances are you’re competing on price with Chinese ebay sellers making $1 profit per unit.
Or at least, you think you are.
But what if I told you that you don’t have to compete with them? That you can switch it so they’re desperately trying to compete with you?
We sell a 5 Stage Email Marketing System for Infusionsoft users. It’s not really just Infusionsoft, because the strategies can be used in any system.
It’s the second stage that will most interest you: Captivate.
In email marketing, this is the important bit: where all the hard work is done. The captivate stage is all about educating and entertaining your subscribers.
It’s something email marketing badass and daily email sender Ben Settle calls “infotainment”. If you’re entertaining and educating, there’s no limit to the number of emails you can send.
You don’t have to sell on price, because you’ve done the necessary work building a relationship where people only want to buy from you.
Infotaining – and therefore, Captivating, your list – means never having to compete on price. For an ecommerce business competing with Chinese ebay sellers, that’s an extraordinary change.
It’s important to remember that the Captivate stage isn’t all niceties. It isn’t the insipid “nurturing” that so-called “gurus” espouse. You can pitch the hell out of your products or services. And if it’s in a captivating way, it’s like the Yankees: no one can keep their eyes off the stripes, and you’re hitting home runs.
The Captivate stage can be weekly emails. If you’re a good writer, or can afford one, it can be daily emails. You can build automated sequences up over time, or you can buy our pre-written ones.
Email marketing doesn’t have to be hard. Speak to people who know your market, and write captivating emails that crush your supposed competition.
How do you do this?
If you want a 5 stage email system of your own, with custom copy and custom segmentation, get in touch. With email services from as little as $800, it’s more affordable than you think.