Without words... ..."design" is worthless. Design in marketing is all about the words.
How ecommerce businesses can use email marketing to out-compete Chinese ebay sellers
If you're an ecommerce business in Australia, chances are you're competing on price with Chinese ebay sellers making $1 profit per unit. Or at least, you think you are. But what if I told you that you don't have to compete with them? That you can switch it so they're desperately trying to
Membership Sites 101: Part 3
Do It Yourself It's entirely possible for you to build your own membership site. If you don't have a CRM yet, create an ActiveCampaign account, download activeMember360, open a hosting account and install WordPress. WP Beginner has some great content, all free, about getting started with
Membership Sites 101: Part 2
This is the bit people seem to either like, or hate, the most: the tech toys. There are more options out there than you realise for your membership site. There are many out-of-the-box solution for hosting courses, for example. But the king of online content is WordPress, and there is one very
Membership Sites 101: Part 1
Setting the Foundation The first thing you need to understand is that membership sites are NOT passive revenue. They are hard work. But that hard work, if executed well, can pay off magnificently. So that hard work is worth it. I can't think of many business models, apart from runaway success
What those annoying iPhone Popups are for…
In the wake of obscene abuse of privacy that Facebook has allowed with data collected by their platform, Tim Cook has come out guns blazing, slamming Mark Zuckerberg. “I think the best regulation is no regulation, is self-regulation,” he said. “However, I think we’re beyond that
The End of Media Queries (is a good thing…)
There's a new toy in the world of web design: CSS Grid. To cut a long story short, and to get straight to the point, this super-flexible super-powerful bit of awesomeness allows us to create fully responsive layouts with a single line of code. Which means mentally complex media queries, where
Stand up for yourself.
Yesterday I had a brief conversation with a friend I've known for years. In his field he's one of the very best around. I'll leave his name out of it to spare a few blushes, but he really is one of the best. He asked me to review some copy, in which he'd described himself as "just another