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Show, Don’t Tell
When people say you need to “show, not tell” in marketing, this is why:
2020 Review and Goals for 2021
‘Tis the season for a review. 2020 was a dumpsterfire of a year. And with the internet engine spinning up the “Goodbye 2020!” memes abundance, …
The 4 Survey Questions You NEED To Ask Your Members
I always encourage people to ask these survey questions regularly. You don’t want to overdo it, but let’s say your members are working through a …
SWOT Analysis – the best framework for growth?
The humble SWOT analysis is one of the most powerful tools we have to create a well thought out strategic development plan for a business. …
Clear Email Copy Writing Trumps Clever – 6 Examples
Talking about writing subject lines in a 2018 email, Ramit Sethi wrote: Be clear, not clever. A subject line like “Hey” or “Critical mistake” is …