The Big Empty: Featurelessness as a Feature
If you search 'landscape photography' in your favourite search engine, the image results are universally magnificent: soaring peaks kissed by warm early morning sun, deep…
Blog
Fill your website with your work and your ideas and the stuff you care about. Let it change with you over time.
There’s a whole heap of wisdom in that there quote.
In the past I’ve had a habit of doing a hard reset every couple of years. I wipe the slate clean and start again.
I wish I hadn’t. And I won’t anymore.
This is my website. There are many like it, but… Here you’ll find all the ideas I have, all the stuff I find interesting, my work, my play, and hopefully some of it will be interesting to you also.
- Reading ·
Read: On Photography
The vast majority of books on photography are actually books about cameras. Or, rather, how to use a camera. And they are, without exception, not…
Clear Email Copy Writing Trumps Clever – 6 Examples
Talking about writing subject lines in a 2018 email, Ramit Sethi wrote: Be clear, not clever. A subject line like “Hey” or “Critical mistake” is…
“The Knackery”
Probably Warrnambool's largest single employer (other than the council - this is Australia, after all. Three cheers for big-government) is Midfield, one of Australia's "most…
Please Don’t Climb Uluru
100 years of history summed up in a single paragraph: the Anangu people are the traditional - and current - owners of Uluru and the…
Why I stopped recommending Infusionsoft (Do NOT buy Infusionsoft/Keap Max Classic)
Do NOT buy Infusionsoft TL;DW? For years I sold Infusionsoft (now "Keap Max Classic") and helped over 1000 small businesses around the world implement it.…
90% Of What We Do Is Crap
Including this post. BUT, we have to make the crap before we get to the unicorn. So get crapping.
Show, Don’t Tell
When people say you need to "show, not tell" in marketing, this is why:
The 4 Survey Questions You NEED To Ask Your Members
I always encourage people to ask these survey questions regularly. You don't want to overdo it, but let's say your members are working through a…